Published: 2023-09-17
Primark, the popular fast-fashion retailer, has confirmed that it will be opening its first store in Budapest, Hungary in early 2022. The opening date previously reported in the Hungarian press was inaccurate, according to a statement issued by the company. The store will be located in Aréna Mall, one of the city's largest shopping malls.
Key Details about Primark
- The first Primark store opened in Dublin in 1969, initially called Penney's.
- The founder and chairman of Primark was Arthur Ryan, who passed away in 2019.
- Primark is currently owned by Associated British Foods (ABF), a global food, ingredients, and retail group.
- The retail chain has 416 stores in 15 European and American countries.
- Hungary will become the 6th country in the Central and Eastern Europe region and the 17th worldwide to have a Primark store.
What to Know Before Shopping at Primark
- Primark is known for its affordable fashion, offering trendy clothes at low prices.
- The largest Primark store is located in Birmingham, England, with five floors and 161,000 square meters of space.
- The chain is constantly updating its selection, catering to the interests of teenagers and offering a wide variety of options.
- It remains to be seen whether Primark will be perceived as a low-quality, fast-fashion store or if it will be in a higher quality category in the minds of shoppers.
With the upcoming opening of its store in Budapest, Primark looks forward to welcoming Hungarian shoppers and providing them with affordable, fashionable clothing options.
Questions & Answers
When is Primark opening its first store in Hungary? The opening date of Primark's first store in Hungary has not been officially announced yet. The company clarified that the previously reported opening date was inaccurate.
Where will the Primark store be located in Budapest? The Primark store in Budapest will be located in Aréna Mall, one of the city's largest shopping malls.
What should I know before shopping at Primark?
- The first Primark store opened in Dublin in 1969.
- The store was initially called Penney's but had to change its name when expanding outside of Ireland due to a similar name being registered by JC Penney in the UK.
- The founder and chairman of Primark, Arthur Ryan, was known for regularly visiting shops and ordering outdated items to be marked down.
- Primark is currently owned by Associated British Foods (ABF), a global food, ingredients, and retail group.
- Primark has 416 stores in 15 European and American countries.
- Hungary will become the 6th country in the Central and Eastern European region and the 17th worldwide to have a Primark store.
- The largest Primark store is located in Birmingham, England, with five floors and 161,000 square meters of space.
Why is Primark popular? Primark stands out for offering fashionable clothing at affordable prices. The low prices are both a pro and a con, and the company is making efforts to be more sustainable.
What is the expert opinion on Primark's arrival in Hungary? Fashion expert Zsófi Virág believes that Primark's initially large selection and affordable prices will be appealing to Hungarian shoppers, especially because the country does not have department stores of that size. However, only time will tell if Primark will be seen as a cheap, fast-fashion store or if it will be perceived as offering higher-quality products.
