Hungarians Snap Up Deals in Record-Breaking Black Friday Sales

Published: November 22 2023

Hungarians have shown great enthusiasm for the annual Black Friday sales, with record-breaking numbers in terms of sales and popularity. This blog post highlights the key details and trends observed in this year's Black Friday event in Hungary.

This year's Black Friday sales in Hungary have witnessed a significant increase in the sales of everyday consumer goods. Not only has there been a surge in the purchase of essential products like washing and cleaning supplies, durable food, and drinks, but there has also been a notable rise in the demand for clothing and home furnishings. Customers have been taking advantage of the discounted prices to stock up on these items.

The first-hour figures of Black Friday in Hungary have revealed some interesting trends. The average basket value of Black Friday purchases this year is 7% higher compared to the previous year. Everyday consumer goods have generated as many sales in the first hour as the entire first half of Black Friday in 2022. Additionally, clothing and fashion items have experienced a remarkable increase of over 200% in value at the start of Black Friday. Customers have also shown a preference for home furnishings and accessories, with orders doubling in comparison to the previous year.

During the first hour of Black Friday, certain product categories have stood out as the most popular among Hungarian consumers. These include:

Similar to previous years, Black Friday in Hungary has emerged as an excellent opportunity for people to purchase Christmas gifts. Traditional toys like Lego sets and board games, as well as game consoles and accessories, have gained significant popularity. Many individuals are using the Black Friday sale to buy presents for children, taking advantage of the favorable prices.

In conclusion, the Black Friday sales in Hungary have seen remarkable success, with increased sales in various product categories. This event has provided Hungarian consumers with the chance to grab great deals and make substantial savings while gearing up for the holiday season.

What is Black Friday? Black Friday is a day of highly discounted sales that takes place on the Friday following Thanksgiving in the United States. It has become a global shopping event, including in Hungary.

When is Black Friday? Black Friday takes place on the Friday following Thanksgiving, which falls on the fourth Thursday of November. Therefore, the date of Black Friday changes every year.

What was the average basket value of Black Friday in Hungary this year? Based on first-hour figures, the average basket value of Black Friday in Hungary this year was 7% higher than last year.

What were the most popular product categories during the first hour of Black Friday in Hungary? The most popular product categories during the first hour of Black Friday in Hungary were:

Did clothing and fashion items have a significant increase in sales during Black Friday in Hungary? Yes, clothing and fashion items saw a significant increase of more than 200% in value at the start of Black Friday in Hungary.

Were home furnishings and home accessories popular during Black Friday in Hungary? Yes, customers in Hungary ordered around twice as many home furnishings and home accessories during Black Friday compared to the previous year.

Were beauty products popular during Black Friday in Hungary? Yes, beauty sales during the first hour of Black Friday in Hungary were one and a half times higher than in the previous year.

What are some popular items to buy during Black Friday in Hungary? Some popular items to buy during Black Friday in Hungary include traditional toys like Lego and board games, game consoles and accessories, as well as children's Christmas gifts.

Where will the Black Friday orders be delivered from in Hungary? The Black Friday orders in Hungary will be delivered from Emag's Hungarian logistics center, which opened earlier this year and includes automation solutions.

By when will the Black Friday orders be delivered in Hungary? The Black Friday orders in Hungary will be delivered by December 1st at the latest.