Published: March 07 2023
Summary: The Hungarian e-commerce market has grown by 30% during the pandemic crisis, however, it is still behind its neighbouring countries. While Hungarian SMEs are afraid of digitalisation and entering foreign markets, the Czech, Slovak and Polish e-commerce giants have been attracting Hungarian customers. Experts say that Hungarian online retailers are heading for a disaster if they do not keep up with market trends in time.
Key points:
- Hungarian e-commerce has grown by 30% during the pandemic crisis
- Compared to neighbouring countries, Hungarian e-commerce still lags behind
- Hungarian SMEs are behind in digitalisation, online marketing and the establishment of foreign business relationships
- The crisis may bring opportunities for Hungarian companies to catch up with their international competitors
- Hungarian online retailers are advised to keep up with market trends to avoid disaster.
Source article:
This summary was created using AI, so there may be some inaccuracies. Always check the original linked article to be sure.
