Hungarians crave diverse fast food options beyond McDonald's

Published: 2023-06-12

According to a recent survey conducted by restaurant chain Pick&Drive, more than 95 percent of Hungarians want a greater range of healthier and more traditional in fast food restaurants, as opposed to sticking to typical American choices. This article will explore the survey’s findings and examine the implications of this trend for the country’s fast food industry.

The survey found that Hungarians prefer healthier alternatives when it comes to fast food. Over 95 percent of people surveyed would like to see more varied and traditional options in takeaway restaurants and fast food restaurants. Among those surveyed, more than 90 percent stated that they would not choose traditional fast food more than once a week if they had other options available. As customers' tastes become more health-conscious, it appears that Hungarian fast food outlets need to respond, whether by adding healthier alternatives to their menus or rethinking their offerings entirely.

One area that seems to be particularly promising for the Hungarian fast food industry is the breakfast market. When developing its breakfast menu, Pick&Drive considered customer feedback and created a diverse range of breakfast options like sandwiches, egg dishes and French toast. This supports the idea that a fast-food chain, that is willing to engage with their customers, could significantly benefit them.

Fast food and takeaway restaurants in Hungary may need to adapt to changing customer preferences if they are to remain competitive. This is due to the rise of the healthy food trend. The fast-food industry in Hungary faces the challenge of competing with other food establishments, which are offering more modern and healthier options.

Overall, the survey results suggest that Hungarians have a growing preference for healthier options when it comes to fast food. Fast food restaurants will need to consider healthier and more traditional options, which may lead to greater popularity with customers and more sales. In conclusion, the Hungarian fast food industry needs to work on adapting to the changing demands of consumers if they want to maintain their customer base and keep up with the increasing demand for healthier fast food options.

What is Pick&Drive? Pick&Drive is a fast food restaurant network in Hungary that recently conducted a survey on fast food habits in the country.

What percentage of Hungarians want more variety in their fast food options? Over 95% of Hungarians surveyed would like to have a more varied, traditional, and healthier option for a quick meal, according to the survey by Pick&Drive.

What are the most commonly chosen fast food items in Hungary? Hamburgers, chips, and fries are the most frequently chosen items at fast food restaurants in Hungary, as per the survey.

How often do Hungarians typically choose fast food in a week? According to the survey, the average Hungarian would not choose fast food more than once a week.

What type of food do Hungarians crave in their fast food options? Hungarians crave more varied, traditional, and healthier options for fast food meals, as per the survey conducted by Pick&Drive.

Where is the first Pick&Drive restaurant located? The first Pick&Drive restaurant is located on Móricz Zsigmond Square in Budapest.

Does Pick&Drive plan to open more restaurants? Yes, Pick&Drive plans to franchise more restaurants soon, not only in Budapest but also nationwide.

What kind of foods does Pick&Drive offer on its menu? Pick&Drive offers a range of breakfast options, including French toast, egg dishes, and sandwiches. The main menu has also been developed based on prior customer demand.